Our June What Is It is Evel Knievel’s stunt cycle issued by Ideal Toy Co., all plastic.
We had no correct guesses for our June What Is It.
Certainly you remember Evel Knievel.
If Evel Knievel could be considered a legend of the 1970s, then the toys created in his name clearly were legendary.
Knievel became America’s number one daredevil during that decade and at the same time evoked more than $300 million worth of toys and related merchandise. Some experts go as far as to say that the motorcycle maniac almost single-handedly managed to jump-start the stalled toy industry of that time.
The Ideal Toy Corporation certainly sold tens of thousands of action figures, stunt cycles and similar Evel Knievel items. But that’s not counting all the rest from alarm clocks and belt buckles to walkie talkies and waste paper baskets.
Before the “era of Evel” had ended there would also be bicycles, radios, watches and even pinball machines bearing his colorful and controversial likeness.
See if you can identify July’s What Is It. If you do, you will win a year’s subscription to the Mountain States Collector. Good luck!
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