Ship Sailing Cards

By Carol J. Perry


   New England antiques dealers like to tell this story. It seems that: a number of years ago, when a gentleman from an old Boston family passed away, there was a bit of a squabble among the heirs over an old desk. Everyone knew that the old fellow had always promised that the desk would go to his young grandson, but since that gift had not been included in the will, one of the aunts had “pulled rank” and demanded that the desk be auctioned along with the rest of the furniture. Sadly, the young man agreed, and when the aunt told him to “clear out all that junk” and to “keep anything you want,” from the many drawers and cubbyholes in the desk, he did so.
   Little did that mean old auntie know that in a bottom drawer, secured with a rubber band, was an inch-high stack of colorful illustrated cards which, as it turned out, were worth many times the value of the desk! Those brightly hued bits of pasteboard were clipper ship advertising cards, also known as dispatch cards, dating from the mid-19th century.
   Is the story true? Or is it perhaps one of those “urban legends” which persist in the antiques business? Either way, it points up the fact that in today’s market just one nice nineteenth-century clipper ship card, in good condition, can bring to its owner thousands of twenty-first-century dollars!
   We’ve all seen and admired paintings of clipper ships, those graceful and beautiful vessels with billowing sails and sleek narrow nulls. The ships were developed by American ship builders around 1840. The major attribute of these ships however, was not beauty…but speed. Back in those days a journey by sea from the ports of New York or Boston to San Francisco, via Cape Horn, took the better part of a year to accomplish. But the clippers could cover the same distance in 120 days or less. Even so, with the advent of steam powered ships and with the coming of the railroad over land, the days of the clipper ship were numbered.
   When gold was discovered in California clippers had a bit of a resurgence. Traveling by steamship was expensive and cargo space was limited. Gold prospectors soon figured out that aboard the fast all-sail vessels they could carry their equipment and supplies and some provisions for a lot less money than they would pay for the same items in the high priced markets of California.
   In an attempt to attract more trade, ship owners began to advertise with “sailing announcement cards.” The cards were quite small, only about four by six and a half inches. They took up such a little bit of room that shipping firms could fit six or seven of them in one window, hopefully informing the public of a sailing in time for the company to pick tip enough passengers and goods to give them a full and profitable cargo for the long voyage. The cards didn’t often include sailing dates, but used such phrases as “sailing shortly.” (Although that may have proven inconvenient for some passengers, many ships needed a full cargo and sometimes had to wait for other vessels to deliver Merchandise to be shipped.)
   Some fortunate technological advances in the printing field coincided nicely with the need to advertise the clippers. It was possible to produce clear, bright color on enamel-coated cardboard stock. Sometimes the clipper ship cards were printed in as many as seven different colors, utilizing the economical letterpress. A few of the cards were lithographed. Some authorities believe that the sailing cards are historically significant as America’s earliest form of multicolor business advertising.
   Many of the cards, quite naturally, portray the ships themselves. But some show knights and warriors while others depict mythological figures, Native Americans or women. Some feature portraits of the person for which the vessel was named, like the “Florence Nightingale,” the “Andrew Jackson” and the “Daniel Webster.” Quite a few depend on the artist’s skill at fancy lettering, with handsome renderings of the vessel’s name as the illustration.
   Even though there were undoubtedly thousands of these cards printed, there are relatively few in existence today. It was, after all, cheap advertising and once the vessels had sailed there was little point in saving the cards. There was only so much window space, and there were new cards arriving to take the place of the old ones. Fortunately for collectors some companies apparently kept cards as part of their record keeping procedures. Some of the most famous vessels didn’t really require much advertising because their passenger lists and cargo facilities Were usually booked far in advance. For instance the beautiful and famous clipper ship “Flying Cloud,” designed and built by the legendary Donald McKay, was so fast that her record-setting voyages (eighty-nine days from New York to San Francisco in 1851 and again in 1854) assured that everybody interested knew the dates of arrival and sailing. There is only one known example of a “Flying Cloud” sailing card.
   Clipper ship sailing cards date Mostly between the 1850s and the 1860s when competition was heavy between the many ship lines. But the clippers eventually lost the race for speedy passage to their far less glamorous cousins, the steamships, and the advent of coast-to-coast rail travel was the final blow. Some sources report that “gold fever” caused a good many crew members to leave their Ships and head for the goldfields. Some clippers were even abandoned in San Francisco Bay and auctioned off to provide timber for that city’s building boom. In the early 1860s, the Civil War disrupted shipping trade too, and soon the sailing cards faded from the American scene.
   It is estimated that only about 3000 clipper ship cards survive today. Most of these are in museum collections, but every so often a few of them show up…perhaps in a grandfather’s desk drawer or tucked between the pages of an old book. Private collections sometimes appear for sale at auction or on the Web.
   To view cards for sale or to check current prices, go to Examples of prices are: A card dated 1862 advertising the ship SUSAN FEARING is priced at $3000. A card for the ship ASTERION, circa 1862 pictures Neptune on his throne and is valued at $2000.
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